This salon located outside of Cincinnati, Ohio is co-owned and operated by my longtime friend Beth Magella. I am the developer of her website and insisted she needed some good shots of her and her staff to make it come alive. To give it a personal touch. She tried a few times to get with photographers up there but never felt a good fit. So she arranged for me to come there and do the shoot, which is perfect since I knew exactly what we were looking for. I tried not to make it too staged as the girls were apprehensive about getting their photos taken already, so I opted for casual lighting and atmosphere. To keep them all looking uniform we chose for black and white so no colors would stand out from others.